OUR PHILOSOPHY

ASPIRATION - SEARCH - INNOVATIONS - DIALOGUE

As the Russian saying goes, a theater starts from cloakroom. So does our work, it starts from aspiration, the aspiration for learning more, for breaking down existing stereotypes, for new inventions; aspiration for better quality and cheaper price. This aspiration leads us to the search of new tasks and unordinary solutions for our partners, clients and an industry in general.

Aspiration and enthusiasm inspire our brains to create, add energy, unite talents and skills of our crew for reaching prominent results.
Our search – a search for understanding and solutions for our partners and clients - never ends.
Consumer’s taste and preferences always change and transform. To be able to foresee these changes we should always be tuned to the market’s wave, in a non stop search for new answers on new questions.
Our infinite curiosity about preferences and expectations of our clients and partners, about their taste and desires leads us to research, to the search for new solutions, and as a result, to innovations.

Innovations are ideas, combined with our exceptional expertise and supported by powerful resources. They and our determination to be a leader enable us to provide innovational solutions for client’s tasks, to be a trend setter in the industry. Our innovational approach to the business is not limited to creation of high quality product at a low price, but also has a purpose to deliver the idea of the product to our customer. We call it dialogue.

Dialogue is communication with our customers, with our partners and clients, with our employees and even with our competitors. Dialogue is an absolute priority of our company. This is the dialog what is capable to bring us to the new aspirations

MOVEMENT AHEAD IS RETURN TO THE SOURCES

KEY TASKS:

We see ourselves as a leader in a “new Era of superb quality products” and our task is to make this dream a reality.
Our mission is achieving the highest quality of products and services, keeping the lowest prices.

Our goal is a non-stop (not less than 100% for 2008 and 2009) growth in sales with respect to both revenue and quantity.
Our task is increasing the average retail price for our products, increasing distribution network, its capabilities and spreading by involving new clients and also by increasing sales through existing distributors.

WAYS

  • People management
  • Introducing new technologies
  • Fight against bureaucracy, incompetence
  • Innovations